S2EP02 What To Beget More Of In 2024 ?

January 3, 2024

Good morning from Milano. It’s interesting, I’ve been having a lot of different conversations that tell me that people are really thinking about 2024. In fact, I’m in the middle of several sessions with one of my advisory clients and we’re talking about his business. He’s been grappling, thinking about what it means to keep his business and pursue other opportunities.  I think until now it’s felt more like he’d have to leave what he’s doing to do something else. So, we’ve been playing around with this idea of what it might look like to put and in there.  To do this and that.

Anyway, things have progressed and what I’ve noticed is that – sort of out of nowhere – he’s been getting flooded with ideas. The word that keeps coming up for me that I keep thinking about is the word beget. Ideas beget ideas. Of course you can put beget with any word. Thinking about the word beget prompted me to Google it, and here are the other words that came up. To provoke, generate, touch off, bring to pass, engender, inspire. I love it because it makes me question, what do I want more of because whatever it is, it begets more of the same. Creativity begets creativity. Kindness begets kindness. Openness begets discovery. Experimentation begets ideas.

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