S2Ep18 Virtuous Circles + Public Accountability

February 9, 2024

Good morning from Milano. I got Jesse Itzler on my mind today. Jesse is a co-founder of Marquee Jets, Zico Coconut Water, and he’s one of the owners of NBA’s Atlanta Hawks. In my mind, one of his biggest claims to fame is that he is the husband of Sara Blakely, the founder of Spanx. She has an incredible story herself.

He’s on my mind this morning because one day when I was looking for inspiration I stumbled upon a video that he had made on Instagram. When I listened to it, I had these reverberations through my body.  It was like wow, that is so cool. That became my inspiration to create Rocket Fuel.

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